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In cross-cultural communication, color terms are endowed with various cultural connotations. This paper analyzes the differences of color terms in English and Chinese from three aspects. They are religion and custom, history and political attitude, psychology and thinking mode. The cross-cultural communication can be realized only if we put these color terms into different cultural context.
In cross-cultural communication, color terms are endowed with various cultural connotations. This paper analyzes the differences of color terms in English and Chinese from three aspects. They cross the cultural aspects of English and Chinese from three aspects. They are religion and custom, history and political attitude, psychology and thinking mode. The cross- cultural communication can be realized only if we put these color terms into different cultural context.