“鹰牌”洋参系列是香港健康集团的产品,自1989年至今短短九个年头,“鹰牌”已经在上海飞了起来,销售额以几何级数倍增,成为上海市场西洋参的著名品牌之一。回顾“鹰牌”在上海的成功之路是一条充满竞争的路,也是一条正确运用市场营销策略的路,它的上海分公司在进入上海市场初期所确定的“高起点、高质量、高价格”的市场定位方针,为它的成功指出了方向。市场定位是为了适应消费者心目中的某一特定地位而设计公司的产品 “The Eagle Brand” ginseng series is a product of Hong Kong Health Group. Since 1989, it has been a short span of nine years. The “eagle brand” has already flown in Shanghai and its sales have been doubled geometrically to become the Shanghai market. One of the famous American Ginseng brands. A review of the “Eagle” success path in Shanghai is a road full of competition and a path to the correct use of marketing strategies. Its Shanghai branch has established a “high starting point and high quality in the early stages of entering the Shanghai market.” The “high price” market positioning policy points out the direction for its success. The market positioning is to design the company’s products to suit a particular position in the minds of consumers.