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色彩在现代展示设计中,不仅烘托了展示现场的气氛,而且还在一定程度上加强了展品的展示效果,是展示设计构成要素中极其重要的形式要素之一。通过很多展览会现场的展示实例,我们都可以了解和认识到展示现场的色彩设计依据和内容、色彩的构成方法,感受到色彩对心理和生理所产生的影响。在很多知名品牌的展示现场,我们都能够通过色彩的运用感受到设计者匠心独具之处。
In the modern exhibition design, color not only demonstrates the atmosphere of the exhibition site, but also enhances the display effect of the exhibits to a certain extent. It is one of the most important formal elements in displaying the design elements. Through the exhibition examples of many exhibitions, we can understand and recognize the color design basis and contents of the exhibition site, the composition of the color, and feel the impact of color on the psychology and physiology. In many well-known brand of the exhibition site, we can feel through the use of color designers ingenuity.