“情感”二字越来越多的出现在人们的视野中,说明由于社会的进步,时代的发展,人们更多的需求已从单纯的物质范畴拓展到精神范畴。如今,情侣产品在市场上越来越受到情侣受众们的青睐。本文针对这一市场需求,充分发掘情侣受众群体的情感诉求,并且提出未来情侣产品设计的趋势。大体上从三个方面阐述了情侣产品的娱乐性设计原则,即准确的市场定位、女性化倾向、趣味性倾向。 “Emotion ” more and more appear in the people’s field of vision, indicating that due to social progress and the development of the times, people’s more needs have expanded from a purely material category to a spiritual category. Nowadays, couple products are more and more favored by couples in the market. In response to the needs of this market, this article fully explores the emotional appeal of couple audiences and proposes the trend of product design for couples in the future. In general, the entertainment design principles of couples’ products are elaborated from three aspects: accurate market orientation, feminization tendency and interesting tendency.