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近年来,新媒体的兴起让传媒行业新生了多种传播平台,比如视频门户网站,以及直播平台。凭借着这些平台的出现,不少网络直播也纷纷走红,这些主持人大部分并没有接受专业的主持训练,却靠着一定的魅力和独特的语言风格吸引着一大批受众。本文主要将视线聚焦在这些网络主持人的节目内容上,以其中最为著名的主持人Papi酱为例,分析在如今新媒体时代下,主持人的定位,以及受众对于主持人的需求意义。
In recent years, the rise of new media has allowed the media industry to launch a variety of communication platforms, such as video portals and live broadcasting platforms. With the advent of these platforms, many webcasts have also become popular. Most of these moderators did not receive professional training, but attracted a large number of audiences by virtue of certain charm and unique language style. This paper mainly focuses on the content of these network presenters. Taking Papi sauce, one of the most famous presenters, as an example, this article analyzes the host’s positioning and the needs of the audience for the host under the new media era.