“诚信”思想一直是儒家道德学说的核心,被视为“进德修业之本”。明清之际,享有“东南邹鲁”之誉的徽州是传统儒家文化思想厚实的沉淀区,徽商生于斯,长于斯,无疑受到儒家“诚信”思想的深刻影响。尤为可贵的是,徽商能够巧妙地运用和改造儒家学说中的“诚信”思想,并将它变为经 The concept of “good faith” has always been the core of Confucianism and is regarded as “the foundation of moral education.” On the occasion of the Ming and Qing Dynasties, Huizhou enjoying the reputation of “Southeast Zou Lu” was a thick sedimentation area of ​​traditional Confucianism. Huizhou Merchants was born and grew up in Sri Lanka and was undoubtedly deeply influenced by the Confucian “Honesty”. Particularly valuable is that Hui Merchants can skillfully use and transform the Confucian doctrine of “good faith” thought, and it into a