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本文以高校图书馆建设作为研究的切入点,在此基础上引入市场营销的理念,并分析其运作的可行性、运用营销理念的原则和要求以及配套机制。
Based on the introduction of the concept of marketing, this paper analyzes the feasibility of its operation, the principles and requirements of using marketing concepts and supporting mechanisms.