正如在参天大树下,也有无名的小草存在一样,每一个行业都有作为市场领导者的巨无霸,也有作为拾遗补缺者的中小企业。在市场开发策略上,中小企业势单力薄,不可能与大企业一拼高下,但是可以利用其忽略的某些细小部分,通过专业化经营来获取最大限度的收益,也就是在大企业的夹缝中求得生存和发展。这就是钻缝隙策略。海尔进入美 Just as under the towering trees there exist grassless names, each industry has its own giant, the market leader, and the small and mid-sized business, as a mere scavenger. In the market development strategy, small and medium-sized enterprises are weak and can not compete with large enterprises. However, they can use some of their neglected parts to obtain the maximum benefits through specialized management. That is, in large enterprises In the cracks in the survival and development. This is the drilling gap strategy. Haier into the United States