随着互联网技术的不断发展,微信等新媒体的出现为媒体的未来发展带来了新的生机,与此同时,也使得传统媒体的运营方式受到了新的挑战。从报纸、电视等传统媒体,到后来的PC、网站和手机,媒体与读者的距离越近,对空闲时间的占用就越有效,未来对媒体的产品化和平台化要求就会越来越高。如何应对新媒体对传统媒体运营方式的挑战,是值得我们所有媒体人思考的问题。 With the continuous development of Internet technology, the advent of new media such as WeChat has brought new vitality to the future development of the media. At the same time, the operation mode of traditional media has been challenged by the new media. From the traditional media such as newspapers and television to the later PCs, websites and mobile phones, the closer the distance between the media and the readership, the more effective it is to occupy the idle time. In the future, the demand for the mediaization and platformization will be higher and higher . How to deal with the challenges posed by the new media to the traditional modes of media operation is a question worthy of consideration by all our media.