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版权是广电行业的核心资产,也是广电行业最重要的竞争资源,这个如今已经成为业界共识的观点,在十年前却鲜有听闻。但世界市场的形成和经济的全球化、我国1990年颁布的首部《著作权法》、互联网技术以及通信技术的迅速发展,逐渐唤醒了广电行业对版权的认识与重视。中央电视台于2004年成立了版权管理部,是广电行业中最早成立版权专职管理部门的电视台。版权管理工作涉及电视台节目生产、制作、销售等诸多环节,千头万绪、非常复杂,但央视高度重视这项工作,尽管面临无数困难,仍然一路奋力前行。
Copyright is the core assets of the broadcasting industry, but also the most important competitive resource in the broadcasting industry. This view which has now become the consensus of the industry was rarely heard ten years ago. However, the formation of a world market and the globalization of the economy led to the rapid development of the first “copyright law”, Internet technology and communication technology promulgated in 1990 in our country and gradually aroused the awareness and emphasis on copyright in the broadcasting and television industry. CCTV set up the Copyright Management Department in 2004, which is the earliest TV station in the radio and television industry to set up a full-time copyright management department. The management of copyright involves many aspects such as the production, production and sales of television programs, which are complicated and complicated. However, CCTV attaches great importance to this work and is still making every effort despite the numerous difficulties.