牛奶是营养丰富的食品,它不仅含有优质蛋白质,丰富的钙,而且各种维生素含量也很高。但对我国普通消费者来说,牛奶现仅仅是早餐的附加品,并未真正纳入日常生活的消费。我国人均消费牛奶的数量尚不及世界人均消费量的6%。因此,正确分析奶业市场,积极适应消费需求是促进我国牛奶产业发展的根本。一、增加产品种类,满足各类人群消费 Milk is a nutritious food, it contains not only high-quality protein, rich in calcium, but also a variety of high vitamin content. However, for ordinary consumers in our country, milk is only an add-on to breakfast and has not really been incorporated into the daily consumption. China’s per capita consumption of milk is less than 6% of the world’s per capita consumption. Therefore, a correct analysis of the dairy market, and actively adapt to consumer demand is to promote the development of China’s milk industry fundamental. First, increase product categories, to meet the consumption of all types of people