随着网络传媒时代的到来,网络文化的多元性、传播的交互性极大冲击了马克思主义传统传播模式,但同时也开拓了马克思主义大众化的传播途径。网络传媒的互动性、主动参与性以及超时空开放性不仅可以疏通马克思主义大众化交流渠道,增强大众认同感,而且拓展了马克思主义理论传播的时空范围。 With the arrival of the era of network media, the diversity of network culture and the interaction of communication have greatly affected the traditional mode of communication of Marxism, but at the same time, it has also broadened the channel of dissemination of Marxism. The interactive, active participation and openness of cyberspace not only can clear the channel of popular communication of Marxism, enhance the public’s identity, but also expand the scope of the time and space of the spread of Marxist theory.