广告产业在发展,它的现实困境已经不同于十年前甚或五年前。因此,广告也有其自己的阶段性发展战略,这在很大程度上决定了当前广告教育的发展战略和研究重点。教育的发生总在产业之后,这可能是一个符合生态进化法则的论断!我们不妨说,是产业的问题构成 The advertising industry is evolving and its real plight is different from that of a decade ago or even five years ago. Therefore, advertising also has its own stage development strategy, which largely determines the development strategy and research focus of the current advertising education. After the occurrence of education is always in the industry, this may be an assertion consistent with the law of ecological evolution. Let us say that it is the problem of the industry