企业经营的核心是销售,销售的核心是客户管理,而客户管理的核心是客户档案管理。但是在实际工作中,很多企业的客户管理不尽人意,一方面是没有认识到客户档案管理的重要性,另一方面是在客户档案管理方面,缺乏真正系统性的策略规划和必要的技术手段。现代企业管理的所有活动证明,客户导向和驱使是最重要的,产品驱使或技术驱使是不够的,太多的企业仍然没有在客户参与的情况下设计它们的产品,这些产品理所当然地被市场所拒绝,太多的企业忘记了销售的客户。相当多 The core of business management is sales, the core of sales is customer management, and customer management is the core of customer file management. However, in practical work, many enterprises have unsatisfactory customer management. On the one hand, they fail to recognize the importance of customer file management. On the other hand, they lack a systematic and systematic strategic planning and necessary technical means in terms of customer file management. All the activities of modern business management proves that customer orientation and drive are the most important. Product-driven or technology-driven is not enough. Too many enterprises still do not design their products with the participation of customers. These products are taken for granted by the market Rejected, too many businesses have forgotten the sales customers. very much