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随着传播技术的发展,社会迈入全媒体时代。新兴媒体不断涌现,纸质媒体受到了前所未有的冲击。受众接触信息渠道的多元化和有效性,导致报纸媒体的发行量大幅降低,尤其是党报等主流传统媒体面临严峻的发展形势。在全媒体背景下如何进行战略突围,如何在机遇和挑战面前探索创新发展路径,成为党报必须面对的课题。
With the development of communication technology, society has entered the era of all media. Emerging media continue to emerge, paper media has been hitherto unknown. The diversity and effectiveness of the audience’s access to information channels led to a drastic reduction in the circulation of newspapers and periodicals, and in particular, the mainstream traditional media like the party newspaper were facing a severe development situation. How to carry out the strategic breakthrough in the all-media background and explore the path of innovation and development in the face of opportunities and challenges have become the topics that the party newspapers must face.