公关美学就是指,公关所倡导的一整套法则和原理,要求符合人类社会实践活动的审美理想,将公关纳入人的审美艺术活动范畴,探讨公关活动中的公关主体、公关客体的审美艺术规律和特征以及公关活动中公关主客体相互关系的审美规律和特征。简言之,就是社会组织在公关活动中,要表现美的艺术,塑造美的形象, Public relations aesthetics refers to the set of rules and principles advocated by public relations, which require the aesthetic ideals that accord with the practice of human society, incorporate public relations into the category of human aesthetic activities, and explore the aesthetic art rules of public relations subjects and public relations objects in public relations activities. Features and public relations activities in the relationship between subject and object of the aesthetic rules and characteristics of the law. In short, it is social organizations in the public relations activities, to show the art of beauty, shaping the image of beauty,