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按照社会心理学理论,一个人在社会和团体中扮演着多重角色。作为一名推销员,要想取得成功,就必须使自己能够担当起多重身份角色,具备多项工作能力。在你的推销生涯中,到底你能扮演几种专业化推销员所应扮演的角色呢?以下的一些问题,就是特别为了帮助你而设计的。1.一个好的推销员要能够洞悉他所拜访的客户的购买心理——你是否能扮演一个心理学家的角色?□是□否2.推销员必须教会顾客如何使用产品——你是否能够扮演一个教师的角色?□是□否3.推销员要促使顾客放弃旧产品,使用新产品——你是否能够扮演一个变革促进者的角色呢?□是□否
According to social psychological theory, a person plays multiple roles in society and groups. As a salesman, to be successful, he must be able to assume multiple roles and have multiple work abilities. In your marketing career, what role can you play as a professional salesman? The following questions are designed specifically to help you. 1. A good salesman needs to be able to understand the purchasing psychology of the customers he visits - Can you play the role of a psychologist? □ Yes □ No 2. The salesman must teach the customer how to use the product - Can you play? A teacher’s role? □Yes □No 3. The salesman wants to urge the customer to give up the old product and use the new product – can you play the role of a change promoter? □Yes □No