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纵观雅虎的创业史和发展史,从个人网站、雅虎公司成立到上市,以及之后的多功能服务领域的开拓,雅虎处处体现出产业领域内的一个基本竞争战略:标新立异战略。雅虎的深度独占性来自于首席执行官杨致远关于雅虎进入的产业定位策略。其次,雅虎的服务竞争优势主要来自于超越布林逻辑(Boolean Logic)工具的直觉式资料体系。从而创造了网络搜寻的最佳引擎。股市上的雅虎品牌形象的建立则成为一个利润的发动机。现在,让我们来探寻雅虎神话般的发展轨迹。
Throughout Yahoo’s history of entrepreneurship and development history, from personal website, Yahoo company set up to the market, and after the development of multi-service areas, Yahoo everywhere reflects a basic competitive industry strategy: a new strategy. Yahoo’s deep exclusiveness comes from CEO Yang Jiyuan on Yahoo’s entry into the industry positioning strategy. Second, Yahoo’s service competitive advantage comes primarily from the intuitive data structure that goes beyond Boolean Logic tools. Thus creating the best engine for web search. The establishment of the Yahoo brand image on the stock market has become a profit engine. Now let’s explore the myth of Yahoo’s development.