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成都焊研威达自动焊接设备有限公司于2000年4月成立,短短两年时间,销售收入、工业产值、利税等主要经济指标翻了两番。“焊研威达”在国内自动焊接设备领域已有了较高的知名度,市场占有率节节攀高,在相关的目标行业,“焊研威达”锁定了大批忠诚度较高的用户群,这一切,皆源于公司在品牌质量决策中的准确定位和延续管理。品牌决策是企业整个产品战略一个方面,是增加产品价值的有效手段。品牌决策,主要包括品牌化决策(规定产品的品牌名称和品牌标志)和品牌质量决策(规定品牌的质量水平和管理其品牌质量)。
Chengdu welding research ICP automatic welding equipment Co., Ltd. was established in April 2000, just two years, sales, industrial output, profits and taxes and other major economic indicators quadrupled. “Welding research ICP ” has a high reputation in the field of automatic welding equipment in the country, the market share steadily increased, in the relevant target industries, “welding research ICP ” locked a large number of loyalty higher The user base, all of which are derived from the company’s brand positioning in the quality of decision-making and continuity of management. Brand decision-making is one aspect of the entire product strategy of an enterprise, which is an effective way to increase the value of a product. Brand decision making, including brand decision making (product name and brand logo) and brand quality decision (specifying brand quality and managing brand quality).