市场营销学有这样一个著名案例:两名营销人员被公司派到太平洋的一个岛国推销鞋子,面对岛上居民很多年来一直光脚不穿鞋的习惯,其中一人非常沮丧:一点希望都没有,因为这里的人都不穿鞋,结果无功而返;另一人却大喜过望:太好了,希望无穷,因为这里的人都没有鞋穿,经过精心的市场培 Marketing has such a famous case: two marketers were sent to an island company in the Pacific to sell shoes. One of the people who were frustrated with the island’s habit of wearing barefoot shoes for years had no hope at all: Because people here do not wear shoes, the result fails; the other person is overjoyed: good, hopeless, because there are no shoes to wear, after careful market training