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新媒体在广大群众文化的传播中已具有越来越重要的地位,陈旧的群众文化工作不能满足新媒体大环境的发展。在新媒体大环境的背景下,如何进行群众文化建设是一个有意义、值得探讨的课题。本文探讨了新媒体大环境的具体特征,分析了在此背景下目前群众文化建设存在的部分问题,同时,提出了相关的几点对策,以期促进群众文化建设工作的发展。
New media has become more and more important in the mass media’s dissemination. Outdated mass cultural work can not meet the needs of the new media environment. In the context of the new media environment, how to carry out mass cultural construction is a meaningful and worthwhile subject to discuss. This article explores the specific characteristics of the new media environment and analyzes some of the problems existing in the current mass culture construction. At the same time, some countermeasures are put forward to promote the development of mass culture construction.