随着科学技术的不断发展,数字技术日益完善,传播媒介的形式也随着这些技术的发展而不断的变化。在经济全球化的形势之下,标志设计也应顺从这一趋势,数字化时代对于标志的理念构思,设计过程都将产生重大的影响。在标志的设计过程中注重标志设计和数字技术的相结合,是标志设计的一个新的趋势。 With the continuous development of science and technology, the digital technology is getting more and more perfect. The forms of the media also change constantly with the development of these technologies. Under the situation of economic globalization, the logo design should also follow this trend. In the digital era, the conceptual design and the design process of the logo will have a significant impact. In the process of design of logo, the combination of logo design and digital technology is a new trend of logo design.