广告是各个企业商家进行产品宣传的重要渠道,广告本是产品宣传、提高销售指标的重要方式,但是利益的膨胀让商家在进行广告宣传的时候有意的夸大产品效果,甚至宣传虚假劣质商品,损害了消费者的利益,不利于建设公平的交易环境。广告法是国家为净化广告环境,规范广告投放的强制性条例。 Advertising is an important channel for all businesses to advertise their products. Advertising is an important way to promote products and improve sales targets. However, the expansion of profits allows businesses to deliberately exaggerate the effects of advertisements and even advertise false inferior products. The interests of consumers, is not conducive to building a fair trading environment. Advertising law is the country to purify the advertising environment, regulate advertising mandatory regulations.