2012年,宏观经济萎靡不振,节能惠民政策缩水,小型车市场也延续2011年整体增速放缓的趋势,然而小型车高端市场却一枝独秀,其中的代表车型瑞纳在第一季度的表现更是尤为抢眼。继上市3个月即成功挺入“万辆俱乐部”后,2011年瑞纳创下了9个月销量过万的辉煌记录,全年共销售138525辆。在2012年Q1季度,瑞纳延续了猛烈的销售趋势。Q1季度,瑞纳不仅在1月交出了17815辆的销量新高,同比增长率更是节节攀升:1月48.9%,2月80.5%,3月达到了惊人的132.3%。经历了两年多市场洗礼,瑞纳在2012年迎来了一个新的上升期。自从瑞纳以“精品小车”的定位切入市场之后,无论是 In 2012, the sluggish macroeconomic and energy-saving beneficiary policies have shrunk. The small car market also continued its slowdown in 2011 as a whole. However, the high-end small-car market was thriving. The Rena representative model in the first quarter showed even more performance Is particularly eye-catching. Following the successful listing in 3 months, “Ten Thousand Clubs”, Renaissance set a brilliant record in sales volume of 9 months in 2011 and sold a total of 138,525 vehicles for the whole year. In the Q1 quarter of 2012, Reina continued the fierce sales trend. In Q11, Rena not only sold a new high of 17,815 vehicles in January, but also grew at a year-on-year rate of increase: 48.9% in January and 80.5% in February, reaching an astonishing 132.3% in March. After more than two years of market baptism, Reina ushered in a new period of rise in 2012. Since Reina to “boutique car ” positioning into the market, no matter