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本研究以屠呦呦获得诺贝尔奖为例,试图了解科学事件在不同的媒介平台,传统媒体与社会化媒体上传播的情况。运用内容分析的方法,分析传统媒体、社会化媒体的新闻报道。研究发现,社会化媒体对此类科学事件的关注度较高,较传统媒体有更强的时效性,但热点话题消退也非常快。而两者所关注此次事件的议题也大相径庭,传统媒体更偏向祝贺赞扬类及向公众传播科学知识,社会化媒体平台则更加倾向于科学传播中“人”的参与及争议性的话题,同时,社会化媒体上的科学传播文本也呈现了优质、深度的内容,并影响了传统媒体的议题,其在科学传播上的作用也不容忽视。
In this study, Tu Yo-Yo won the Nobel Prize as an example to try to understand the spread of scientific events on different media platforms, traditional media and social media. Use content analysis method to analyze news reports of traditional media and social media. The study found that social media have paid more attention to such scientific events and have more time-effectiveness than the traditional media, but the hot topics have subsided very fast. The two topics of interest are quite different. The traditional media prefer to congratulate classes and disseminate scientific knowledge to the public, while social media platforms are more inclined to participate in and controversial topics in science communication At the same time, the texts of science communication in social media also present high-quality and in-depth content and influence the issue of traditional media. Their role in science communication can not be ignored either.