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明清时期陕西商人在长期的经营实践中,形成了“厚重质直,忠义仁勇”的核心价值观,它作为精神支撑引导陕西商人在祖国西部的苍茫天地里驰骋了五百余年,作为思想源泉化育了一代又一代的陕西商人,成为陕西商人区别于其他地域性商帮的重要标志。一、厚重质直是陕西商人的精神内核陕西关中八百里秦川,沃野千里,厥土黄壤的自然风貌,形成了秦人忠厚为本,诚实不欺,不尚空言、求真务实的人生品格。在豳风秦俗中成长起来的陕西商人继承了秦人的历史传
During the long period of practice, Shaanxi businessmen in the Ming and Qing Dynasties formed the core values of “thick and straightforward, loyalty and loyalty ”, which, as a spiritual support, guided Shaanxi merchants to gallop in the vast world in the western part of the motherland for more than 500 years, As a source of thought, it has educated generations of Shaanxi businessmen as an important symbol that distinguishes Shaanxi businessmen from other regional businessmen. First, the heavy quality is the spiritual core of Shaanxi businessmen Shanxi Guanzhong eight hundred years in Qinchuan, fertile fields thousands of miles, the natural yellow soil, forming a Qin people loyal, honesty is not bullshit, not empty words, pragmatic life Character. The Shaanxi merchants who grew up in the pre-Qin customs inherited the historical biography of the Qin people