加班、创作、提案、开会……忙碌而平凡的广告从业生活好象总是缺乏让人感动的元素,除了操作的案子得到同行认同和客户赞赏以及我们对足球的痴迷。细想,足球与广告是如此地相像,两者均需讲求目标一致、团队协作、全攻全守、攻守平衡,从而达到最后的胜利。足球比赛中,进攻需坚强的决心和顽强的意志,灵活的战术和审时度势的战略;防守也同样需要极大的耐心、不懈的努 Overtime, creation, proposal, meeting ... Busy and ordinary advertising life seems to always lack the moving elements, except for the operation of the case by peer recognition and customer appreciation and our obsession with football. Think carefully, football and advertising are so similar, both need to focus on the same goal, teamwork, all attack and defense, offensive and defensive balance, so as to achieve the final victory. Football game, the attack requires a strong determination and indomitable will, flexible tactics and strategies to assess the situation; defense also need great patience, tireless efforts