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只需七秒钟,我们就能记住它:独有的黑色瓶身,绚丽张扬的彩色图案,另类的名字,这就是健力宝的最新产品——爆果汽。从2003年春季全国糖酒商品交易会上初出茅庐到夏季刮起“黑色”旋风,短短四个月内,爆果汽就已成功地在硝烟弥漫的饮料市场中后来居上。取得如此显著的成绩,没有充分的准备是无法做到的。回首旧时路,健力宝集团的每一步虽走得轰轰烈烈。但其产品健力宝因死守体育营销而走向僵化,第五季追逐感觉营销而走向失落,单一的营销战略使这两个品牌的发展捉襟见肘。这次,爆
Just seven seconds, we can remember it: a unique black bottle, colorful publicity of the color pattern, the alternative name, which is the latest product Jianlibao - burst fruit vapor. From the spring of 2003, the National Sugar and Wine Trade Fair fledgling to the summer blowing the “black” whirlwind, as short as four months, the explosive fruit vapor has been successfully in the smoky beverage market come from behind. Achieving such a remarkable result can not be done without adequate preparation. Looking back at the old road, Jianlibao Group walked every step although vigorous. However, its products Jianlibao due to stick to sports marketing and rigid, chasing the fifth quarter of the feeling of marketing and lost, a single marketing strategy so that the development of these two brands hard-pressed. This time, burst