论文部分内容阅读
新媒体是新经济时代不可忽视的传播手段,21世纪以来,新媒体一直是企业比较关注的领域。近年来,国内外学者围绕这一主题的研究不少,主要从新媒体对传统传媒经济的冲击和新媒体产业发展战略等视角来研究。但结合新经济的热点理论,对新媒体经济发展提出建设性思路的文章还是较少。04年,克里斯.安德森的《长尾理论》提供全新的理念和运作方式,对新媒体的发展有现实的指导意义,值得研究。
New media is a means of communication that can not be ignored in the new economic era. Since the 21st century, new media has always been a field of concern for enterprises. In recent years, many scholars around the world have studied this topic mainly from the perspectives of the impact of the new media on the traditional media economy and the development strategy of the new media industry. However, with the hot economic theory of the new economy, there are still few articles on constructive ideas for the development of new media economy. In 2004, Chris Anderson’s “Long Tail Theory” provides a brand new concept and mode of operation, which has a realistic guiding significance for the development of new media and is worth studying.