通过对2012第二届大学生心理危机干预公益海报创意大赛优秀作品的分析,来阐述特定主题下公益海报设计的方法。公益海报设计的丰富,必须通过合适的切入点:色彩、图形、文字的相互配合等途径来达到形式和内容的统一。 Through the analysis of the excellent works of 2012 Second College Students’ Psychological Crisis Intervention Charity Poster Creative Competition, this paper elaborates the methods of publicity poster design under the specific theme. The richness of the publicity poster design must be achieved through appropriate ways and means such as color, graphic and textual cooperation to achieve the unity of form and content.