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如今,荧屏上各式各样的明星广告吸引着众多观众的眼球。明星为他们代言的商品添光加彩的同时,也给自己带来了滚滚财源。可是随着成龙代言的霸王洗发水被查出有害物质、刘嘉玲代言的化妆品中竞然含有铬等有害物质,消费者们在吃亏、上当之余,不禁要问:这些明星根本不了解商品为何又要信口雌黄呢?不躬亲使用又如何有资格夸大商品的作用呢?没错,明星代言也应该肩负相应之责,不能夸夸其谈;在用自己的“星光”包装商品前,要躬亲使用!
Today, a wide variety of celebrity ads on the screen attract the attention of many viewers. Star for their endorsement of the product Tim glory at the same time, but also bring their own billowing money. However, with the Jackie Chan endorsements King Shampoo was detected harmful substances, Carina Lau endorsement of cosmetic products containing chromium and other harmful substances, consumers are losing stammer, can not help but ask: these stars do not understand why the goods Do you want to know how to use the product? Yes, celebrity endorsements should also take on the corresponding responsibility, can not boast of it; before using your “starlight” to package the product, to use it personally!