自迈入21世纪以来,我国传媒行业迎来了新的发展机遇,各个媒介开始充分融合。在这种媒介融合的大背景下,基于媒介市场竞争的激烈性,中国电影也需与其他媒介进行互动与融合。本文对中国电影与网络互动发展的可行性与必要性进行探究,在此基础上探寻中国电影前进的新方向。 Since entering the 21st century, the media industry in our country has ushered in new opportunities for development and various media have begun to fully integrate themselves. In the context of such media convergence, due to the intense competition in the media market, Chinese films also need to interact and integrate with other media. This article explores the feasibility and necessity of the interactive development of Chinese film and internet, and on this basis, probes into the new direction of Chinese film.