标志设计属于一种符号,主要构成于独特的文字和图像,它的主要功能是传播信息,相当于沟通的媒介,充分体现其内在的特征与质量,同时它也是人类优秀文化的缩影与人类文明的载体。随着时代的发展,现在的标志设计旨在展现意趣与思想,传输具有代表性的符号性,可见标志设计的潮流风格及其演变是值得人们关注的问题。一、标志设计的特征首先,符号性。以简单的形式展现较为繁杂的事物,在充分了解与掌握人们共同感知的基础上将某件事物归纳于 Logo design belongs to a kind of symbol mainly composed of unique words and images. Its main function is to disseminate information, which is equivalent to the medium of communication and fully reflects its intrinsic characteristics and qualities. At the same time, it is also the microcosm of human excellent culture and human civilization Carrier. With the development of the times, the current logo design aims to show the interest and thought, and transmit the representative symbolic nature. It can be seen that the trend style of logo design and its evolution are issues of concern. First, the characteristics of the logo design First, the symbolic. In a simple form to show the more complicated things, fully understand and grasp the common perception of people based on a thing to be summarized in