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随着科学技术的发展,和智能化科技的逐渐普及,新媒体行业逐渐发展壮大,人们能够获取到信息的途径也日益增多。目前,我国的大众传媒市场行业竞争异常激烈。在新媒体的冲击下,电视行业的发展也受到了极的挑战。就电视新闻来看,在这样的环境背景下也正在面对巨大的挑战。为了使电视新闻仍处于新闻界的领军位置,电视新闻媒体必须准确把握新闻受众的需要,逐渐改变传统的新闻采编模式,制作出能够直击受众内心的新闻节目,这样才能在激烈的市场竞争中进一步得到发展。
With the development of science and technology, and the gradual popularization of intelligent technology, the new media industry is gradually developing and expanding, and people have more and more ways to obtain information. At present, the competition in the mass media market in our country is extremely fierce. Under the impact of new media, the development of television industry has also been extremely challenged. In terms of television news, there are huge challenges in this context. In order to keep the television news in the leading position of the media, the television news media must accurately grasp the needs of news audiences, gradually change the traditional mode of news editing and editing, and produce news programs that can watch audience’s heart so as to further compete in the fierce market Get development.