如何进行公关公司营销?公关固然没有完全成型的产品,但我们还是可以确定一类类的产品模式。这些模式可能有其经验,但有的随着需求的变化发展已经不再是满足需求的最为贴切的方式了。这时就需要创新,要主动放弃一些不太具有生命力的产品模式。比如,我们曾开发了一种帮助客户进行分析决策的Workshop 产品模式。以前客户最大的担心之一是,看你们在埋头分析而他们无从插手,等你们头头是道地摆出一组抽象精炼的策略,然后再大致说明其产生过程,这可能是合同规定也符合常规的程序,但对客户而言,即使说明得非常清晰也因认知平台或角度的种种不同根本无法有效沟通,平添了无数障碍。我们刚开始从事公关工作时谁都有过千辛万苦不被理解认同的 How to carry out public relations company marketing? Public relations, of course, there is no fully formed product, but we can still determine a class of product model. These models may have their own experience, but some of them will no longer be the most appropriate way to meet the needs as the demand evolves. At this time, we need to innovate and we must voluntarily give up some product models that are not very viable. For example, we have developed a Workshop product model that helps customers make analysis decisions. One of the biggest worries of our customers was that if you look at it and they have no way to intervene, wait for your boss to put forward a set of abstract and refined strategies, and then roughly explain the process of its production. This may be a contractual procedure that also conforms to conventional procedures. , but for the customer, even if the description is very clear, but because of the differences in the cognitive platform or perspective can not effectively communicate, adding to the numerous obstacles. When we first started working in public relations, everyone who worked hard and was not understood