现象学方法作为一种基本的哲学方法,虽然被广泛运用于人文社会科学乃至自然科学领域,但是却始终未能在文化产业研究中获得应有的关注。文章在对现象学的关键概念——“直观”的简要介绍的基础上,结合媒体考古学中“深层时间”的研究逻辑,借用现象学方法将中原文化作为可能性的文本加以考察,着力探究满足文化资源开发中即追求个性创造又追求受众市场的可行方法。 As a basic philosophical method, phenomenological method has been widely used in humanities and social sciences and even in the field of natural science. However, phenomenological methods have failed to receive due attention in the study of cultural industries. Based on the brief introduction of the key concept of phenomenology - “Intuition ” and combined with the research logic of “Deep Time ” in media archeology, the article borrows the phenomenological method to take the Central Plains culture as the text of the possibility Study, strive to explore ways to meet the development of cultural resources that is the pursuit of personality creation and the pursuit of a viable market approach.