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随着互联网、新媒体时代的迅速发展,话语权逐渐转移到年轻人手中,这一社会形态的改变直接影响着消费市场——年轻人逐渐成为消费主力。河南作为人口大省,年轻人群基数庞大,如何抓住年轻观众,对电视媒体的可持续发展至关重要。2016年,河南卫视实施“全
With the rapid development of Internet and new media era, the right of speech is gradually transferred to the hands of young people. This change of social form directly affects the consumer market - young people gradually become the main consumers. As a province with a large population, Henan has a large base of young people and how to seize young audiences is crucial to the sustainable development of the television media. In 2016, Henan Satellite TV implemented ”All