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由《走近科学》栏目入手,探讨电视媒体在科学普及事业中所扮演的角色,说明电视科教节目的宗旨是使观众理解科学,同时电视科教节目需要建立自己的传播理念和传播策略,以达到最好的传播效果。
Starting from the section entitled “Approaching Science”, the article discusses the role played by the TV media in popularizing science. It shows that the purpose of TV science and education programs is to enable the audience to understand science. At the same time, TV science and education programs need to establish their own communication concepts and communication strategies in order to achieve The best communication effect.