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在当下中国电视错综复杂的整体格局中,媒体的竞争日趋白热化,而且尤以省级卫视为甚。由于大家均具备覆盖全国的可能与条件,因此自身竞争力如何,将直接关系到市场份额的占有,关系到未来的生存与发展。那么,如何增强自身的竞争力?抛开电视媒介经营运作层面的问题,有一点不可回避,
In the current complex pattern of the overall Chinese television, the media increasingly intense competition, but especially at the provincial satellite TV is even worse. As we all have the potential and conditions to cover the whole country, its own competitiveness will directly affect the possession of market share and the future survival and development. So, how to enhance their own competitiveness? Put aside the television media business operation level, there is a little can not be avoided,