在产品过剩、需求饱和的条件下,市场机会将越来越稀缺并难以发现。一旦市场显示出某种有利可图的机会,那些具有竞争优势的企业就会大规模介入,并不惜牺牲短期利润,将对手击垮。现实既使如此严酷,但绝大多数企业为了生存和发展,仍然要挖空心思地去追寻那些需求高速增长,能够持续并且前景远大的市场机会。那么,怎样才能找到这样的机会呢?寻求新的市场机会新机会一般存在于两种情况。第一,为现有产品和服务找到新的或潜在需求顾客,然后针对他们做好攻势宣传,启动开发这一市场。或者发现 Under the condition of excess product and saturated demand, market opportunities will become increasingly scarce and difficult to find. Once the market shows some profitable opportunity, those companies with competitive advantages will get involved on a large scale and will crush their opponents at the expense of short-term profits. Even if the reality is so harsh, in order to survive and develop, the overwhelming majority of enterprises still have to go all-enterprising to pursue market opportunities that demand rapid growth, sustainability and prospect. So how can we find such opportunities? Seeking new market opportunities New opportunities generally exist in two situations. First, find new or potential customers for existing products and services, and then do an offensive against them to start the development of the market. Or find it