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互联网科技的飞速发展使我国逐渐改变了以电视节目为主要传播途径的时代,新的传播模式的兴起使很多电视栏目受到了很大的冲击,传统的电视新闻栏目已经满足不了人们日益增长的信息需求,由此可见在新媒体环境下,电视新闻栏目的发展和创新是不可避免的,本文首先对新媒体环境下电视新闻栏目的概况做出了简单的讲述,分析了目前新媒体环境下电视新闻栏目存在的问题,并针对这些问题提出了电视新闻栏目创新和发展的对策,希望对新媒体环境下电视新闻栏目的发展和创新有积极的作用。
With the rapid development of Internet technology, China has gradually changed the age of TV programs as the main route of transmission. The rise of new modes of communication has greatly affected many television programs. The traditional TV news program has been unable to meet the growing demand of people Demand, we can see that in the new media environment, the development and innovation of the TV news column is inevitable. This paper first makes a brief introduction to the general situation of the TV news column in the new media environment, and analyzes the current television in the new media environment News columns of the problems, and for these issues put forward the TV news column innovation and development of countermeasures, hoping to television news column in the new media environment development and innovation have a positive effect.