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随着网络信息时代的发展,我国的经济市场竞争越来越激烈,尤其是我国汽车产业这种发展比较成熟的行业。面对激烈的市场竞争,我国的汽车行业为了巩固自身的市场地位,获得持续性的发展,利用网格营销的营销模式进行产品销售活动。文章首先对网格营销的概念和汽车营销网格的特征进行相关简略的概述,其次根据我国汽车行业的特征和实际情况,对基于网格营销的汽车营销网格的现状进行进一步深入的分析,最后提出有关构建汽车营销网格的对策,以提高企业的经营效益,开拓汽车市场。
With the development of the network information age, the competition in the economic market of our country is more and more fierce, especially the automobile industry in China, which is a relatively mature industry. Faced with fierce market competition, China’s auto industry in order to consolidate its market position, access to sustainable development, the use of grid marketing marketing model for product sales activities. The article first gives a brief overview of the concept of grid marketing and the characteristics of the automobile marketing grid. Secondly, according to the characteristics and actual conditions of the automobile industry in our country, the status quo of the marketing grid based on grid marketing is further analyzed. Finally, the countermeasures to construct automobile marketing grid are put forward so as to improve the operating efficiency of enterprises and develop the automobile market.