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面对期刊市场的激烈竞争和即将来临的期刊出版体制改革的挑战,要提升教育期刊的核心竞争力,就必须确立品牌意识,加大策划力度;强化质量意识,抓好流程管理;增强服务意识,更新营销观念。一、提升核心竞争力,就必须确立品牌意识,加大策划力度“期刊的品牌,是期刊人将期刊独特而鲜?
In the face of fierce competition in periodical market and the forthcoming challenge of reforming periodical publishing system, it is necessary to establish brand awareness and increase planning efforts to enhance the core competitiveness of educational periodicals. It is necessary to strengthen the awareness of quality and process management and enhance the sense of service , Update the marketing concept. First, to enhance core competitiveness, we must establish brand awareness, increase planning efforts, "the brand of journals, periodicals unique and unique journals?