原创文学网站在当下文化市场中占有极大比重,在提供写作与阅读的便捷性同时,也存在着如日益贬值的内容与作者资源,编校环节薄弱及盗版侵权现象等问题。网站作为新科技平台如何使文学得到更好的生存与传播营,理想运模式的构建是需要建立在产业化建构的发展战略、文学至上的运营理念及加强自律的运营意识基础上才能实现的。 Original literary websites occupy a large proportion of the current cultural market. While providing the convenience of writing and reading, there are also problems such as the increasingly depreciated content and author resources, weak editing links and piracy infringement. As a platform for new science and technology, how to make literature better survive and spread, the construction of idealistic mode can only be realized on the basis of industrialized development strategy, literary operation philosophy and self-discipline.