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越来越多的政府机构、公司、教育部门、社会团体甚至个人,开始利用网络进行问卷调查,其中原因不难理解。网络的问卷在设计和执行上成本较低。而且,网上问卷不像传统书面问卷可能因为人为的因素无法传递到调查对象的手上。当然网上问卷的逐渐流行,也和网络使用者逐渐增加有关。如何设计一份理想的网络问卷?首先必须融合传统问卷的设计原则,同时考虑问卷所涉及网络环境,加入相关的设计概念。在设计网络问卷时应考虑以下十二项关键因素:
More and more government agencies, companies, education departments, social groups and even individuals have begun to use the Internet to conduct surveys. The reasons are not difficult to understand. The online questionnaire is less costly to design and implement. Moreover, the online questionnaire is not like the traditional written questionnaire may be due to human factors can not be passed on to the object of the investigation. Of course, the gradual popularity of online questionnaires is also related to the gradual increase of Internet users. How to design an ideal online questionnaire? Firstly, we must integrate the design principles of traditional questionnaires, consider the network environment involved in the questionnaire, and add related design concepts. The following 12 key factors should be considered when designing an online questionnaire: