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过去一年中国的电视广告经营业绩不凡,各级电视台的广告增收都超过了10%,称得上是快速发展。根据经济态势和传媒走势,我们眼里的2005年的电视广告市场,蕴藏了更加广阔的营销空间。经济背景持续高速健康发展,行业存在增长条件和空间中国政府在二十几年的改革进程中,培养了比较充分的驾驭市场的能力。经济的高速增长为广告业的繁荣创造机遇。目前,我国的广告总额还不到国民生产总值的1%,而在经济发达国家一般都占到2%
In the past year, China’s TV advertising business performance was extraordinary. Advertising revenues at all levels of TV stations exceeded 10%, indicating rapid growth. According to the economic situation and the trend of the media, the 2005 TV advertising market in our eyes contains a broader marketing space. The economic background continues to develop at a high speed and health, and there are growth conditions and space for the industry. During the reform process of the Chinese government in the past 20 years, the Chinese government has cultivated a relatively adequate ability to control the market. The rapid economic growth creates opportunities for the prosperity of the advertising industry. At present, the total amount of advertisements in our country is less than 1% of the gross national product, but it is generally 2% in developed countries.