美国二战后至1970年代中期的郊区化表现为郊区的兴起和城市的衰落,它使美国报纸品牌迎来了自19世纪末20世纪初以来的黄金时代之后的第二次大发展。这个时期也是现有研究的空白。新兴的郊区报纸、大城市报纸和报业集团分别采取重新定位、品牌延伸和聚合的策略进行应对。从品牌的分化理论出发,郊区化属于报业地理分化的范围。本文试图从报纸品牌经营角度剖析镀金时代的进程和特点。 Suburbanization of the United States from the second world war to the mid-1970s showed the rise of the suburbs and the decline of the city, which ushered in the second major development of American newspaper brands since the Golden Age from the late 19th century onwards and early 20th century onwards. This period is also a blank of the existing research. Emerging suburban newspapers, metropolitan newspapers and newspaper groups each took a strategy of repositioning, brand extension and syndication. From the brand differentiation theory, suburbanization belongs to the scope of the geographical differentiation of the newspaper. This article attempts to analyze the process and characteristics of gilded era from the perspective of newspaper brand management.