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当前,电商专业人才培养正面处在市场需要量巨大而毕业生就业率很低的尴尬局面。造成电商专业人才培育与电商企业的实际需求相脱节的最大原因是,高职院校没有很好的切合电商企业的实际需求,制定一个切实可行、循序渐进的课程体系和人才培养方案。本文结合淘宝企业岗位需求和山东信息职业技术学院的实践经验,构建了一套基于淘宝网真实应用驱动的电商专业课程体系。
At present, the cultivation of e-commerce professionals is in the awkward situation of a huge market demand and a low employment rate of graduates. The biggest reason that e-commerce professionals cultivate and the actual needs of e-commerce enterprises are out of step is that the higher vocational colleges do not meet the actual needs of e-commerce enterprises well and formulate a feasible and gradual curriculum system and personnel training program. This article combines Taobao’s post needs and the practical experience of Shandong Institute of Information Technology to build a set of e-commerce professional course system based on the real application of Taobao.