随着经济的不断发展,我们已进入体验经济时代。“体验经济”是营销学的一个概念。在西方学者的城市营销理论中,“文化体验”是继文化生产、商品、服务后的第四个阶段,是一个城市文化营销的更高级阶段。根据该理论,城市被视为一个市场,其场所被当做一个产品,本地居民和外来者被看做是城市的消费者。消费者在消费过程中产生“愉悦”、“难忘”等心理感受,从而对人文精神、心理享受、自我成就等方面的需求得以满足。美国威斯康星大学拉波特提出:建筑环境及城市形象并不只停留在视觉的层次,而涉及到所有的感觉,尤 As the economy continues to evolve, we have entered an era of experiential economy. “Experience economy ” is a concept of marketing. In Western marketing theory of urban scholars, “cultural experience” is the fourth stage after cultural production, goods and services, and is a higher stage of urban cultural marketing. According to the theory, a city is considered as a market, its place is treated as a product, and its inhabitants and outsiders are regarded as urban consumers. Consumers in the process of consumption produce “pleasure ”, “memorable ” and other psychological feelings, so as to humanistic spirit, psychological enjoyment, self-fulfillment and other needs to be met. University of Wisconsin-LaPort put forward: the building environment and city image does not stop at the visual level, but involves all the feelings, especially