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对于商品营销而言,外观的重要性是营销诸多需要考虑因素中不可忽略的部分,而影响商品外观的其中一个重要因素则是商品包装上所使用的字体,字体设计在包装上的应用很大程度上决定了消费者对于商品的认识和印象,字体作为一种十分直观的信息传达符号,在人与人之间的沟通,信息与人之间的传达上起着不可忽视的作用,字体设计是商品营销中需要考虑的重要问题,本文在深入分析包装设计相关理论基础上,对于字体设计在包装上的应用与发展进行了研究,希望能通过本文的探索为商品营销理论的研究提供参考。
For the marketing of goods, the appearance of the importance of many aspects of marketing need to be considered can not be ignored, and one of the important factors affecting the appearance of goods is the font used on the packaging of goods, font design is widely used in packaging To a certain extent, the consumers’ understanding and impressions of goods are very important. Fonts, as a very intuitive symbol of information transmission, play an important role in the communication between people and the communication between people and information. Is an important issue that needs to be considered in the marketing of goods. Based on the deep analysis of the related theories of packaging design, this paper studies the application and development of the font design on the packaging, hoping to provide a reference for the research of commodity marketing through the exploration of this article.